Instart Logic Selected as a 2016 Red Herring Top 100 Global Company

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We’re thrilled to announce that we have just been selected as a 2016 Red Herring Top 100 Global company. The award celebrates 100 global startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Global list has become an important and well-known mark of distinction for identifying promising companies and entrepreneurs. We’re humbled to be recognized alongside companies like Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay, who are all previous recipients of the Red Herring award.

This award is tremendous validation of our mission to disrupt the legacy Content Delivery Network market. We’re honored to have our innovative technology, high rate of growth, and continued commitment to our customer’s success recognized by these prestigious awards.

To determine the Top 100 Global companies Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria. Criteria included financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the buzz and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

Alex Vieux, the publisher and CEO of Red Herring said:

“Choosing the companies with the strongest potential was by no means a small feat. After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Instart Logic embodies the vision, drive and innovation that define a successful entrepreneurial venture. Instart Logic should be proud of its accomplishment.”

For us at Instart Logic, this recognition is another testament to the market opportunity, customer traction, company growth and the caliber of the talent and culture of the organization. It’s great to receive this award, in addition to recent awards such as Wealthfront’s annual list of career-launching companies, Stackworld’s Top 25 list, and being ranked  #1 on Business Insider’s list as the Best Startup to Work for in the U.S.!

Thank you Red Herring for this latest greatest award. We are honored!

Speed Perception Results are In

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We are excited to reveal the first results from the SpeedPerception challenge! We had over 5,000 sessions completed, with over 50,000 valid data points.

We tested three hypotheses, of which two were confirmed:

  • No single metric can explain human choices with 90%+ accuracy
  • Visual metrics will perform better than non-visual/network metrics
  • Users will not wait until “visual complete” to make a determination

For those of you unaware, SpeedPerception is a free, open-source, benchmark dataset of how people perceive above-the-fold rendering and webpage loading processes, which can be used to better understand the perceptual aspects of end-user web experience. The benchmark we’ve posted on Github can provide a quantitative basis to compare different algorithms. Our hope is that this data will spur computer scientists and web performance engineers to make progress quantifying perceived web performance.

Thank you to everyone who participated. While we’ve posted the initial findings on Github, we will be releasing additional results. We appreciate feedback on both the study and results, and suggestions for next steps. If you want to analyze the data yourself and test your own hypotheses, the data and code are all available on Github. Please do share any results and conclusions with us.

Thanks to Parvez Ahammad, Clark Gao, Prasenjit Dey, Pat Meenan and the entire web performance community for helping make this study a reality.